Case | PE Accounting

PROJECT "Tech with a human touch" - New concept and design of website

WHAT WE DID Branding, Identity, UX/UI, Development, Hubspot

CLIENT PE Accounting | www.peaccounting.se

THE MISSION

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PE Accounting is a service that digitizes and automates bookkeeping. Today, the service has over 20,000 users in more than 800 client companies and have won the prestigious DI Gasell award for six years in a row. Our assignment was to come up with a new concept that better described their product as well as design and build a new website in HubSpot.

THE CHALLENGE

Relatively low budget for design, implementation and marketing
8-week time constraint for the whole project
Website must match existing digital corporate identity
Website should be deeply integrated into the HubSpot solution

Explain a complicated product in a easy and understandable way.
Find a message who mapped to PE Accountings future and made their product justice.
Create a visual language that was exciting and clear.

THE SOLUTION

Relatively low budget for design, implementation and marketing
8-week time constraint for the whole project
Website must match existing digital corporate identity
Website should be deeply integrated into the HubSpot solution

When the structure was set, work began on creating a new message based on what PE Accounting wanted to achieve with their brand.

At this stage, the concept of "Tech with a human touch" was also developed - with the AI person who can be seen on the start page today.

"Since our service is half accounting consulting, half AI, I think it illustrates the value in a smart and clear way," says Magnus Serratusell Wallin, Marketing Manager, PE Accounting.

A short pitch was also produced which not only explains what PE Accounting is, but also conveys the sense of difference we make to our clients.

THE RESULT

"I would say that a direct value was that all the people, both suppliers and customers and everyone with whom we practically spoke, gave us extremely positive feedback about our new website", says Magnus Serratusell Wallin, Marketing Manager, PE Accounting.

"What worked absolutely best with QueensLab was finding a new feel and developing a new concept. We had a very professional collaboration with the team who in a short time found a concept with expressions that we could both get behind, and find a new way of being seen - which we hadn't had before

"The creative work with QueensLab was magical. In a relatively short time, together we came up with a feeling and direction of where we were going. QueensLab sketched and produced mood boards and produced relevant proposals for styles and feelings that we could work on."

"The fact that we were clearer about which customers we were targeting had a direct impact on sales because we were clearer in our customer communication. "
Magnus Serratusell Wallin, Marketing Manager, PE Accounting

"Another effect was that it became very clear who we want to talk to - which customers we are targeting. Our communication suddenly became incredibly much more concrete," says Magnus Serratusell Wallin, Marketing Manager, PE Accounting.