Happy at Work

The biggest challenge with the whole project was the short time frame. In less than a month, the entire job was completed - from comprehensive research, rebranding, design and development. This was possible to implement due to previous deep collaborations and the fact that Happy at Work and QueensLab had long experience of working together in the past.

- I don't think it would have been possible to pull it off like we did with another agency. Queenslab already had all the knowledge about what kind of company we were, where we wanted to be and where we were going, says André Francois, CEO at Happy at Work and continues:

- That way we could save a lot of time. That's how we overcame the absolute biggest challenge who was the short timeframe of the project.

The result was a new  concept - where the core was based on joy. The product that Happy at Work sells is about being able to measure employee happiness and motivation. Which resulted in a design language that was built on joy and happy people. A completely new communication concept with a new style of cheerful colors and people. QueensLab also set a completely new graphic identity and a new brand book.

- How well a project succeeds depends on the actual collaboration with us as the customer and supplier. In this case, it worked incredibly well and was a happy (at work) combination. Now we know each other on an intuitive level, which made the work both easier and more fun and, above all, faster than it would have been otherwise.

- With this type of project, you can clearly see how important it is to have long-term partnerships. I believe that long-term partnerships many times shorten lead times for start and stop and make the work so much more fun and better. On the other hand, you should of course be open to bringing in new suppliers and trying new collaborations - but it is always important to strive for that long-term partnership. I think that's smart, says André Francois, CEO at Happy at Work.